Trending Debate Topics and the Hispanic Vote

If you spent any time on social media Wednesday night, chances are you were just as bombarded with news on the presidential candidate debates as people watching them live on television from their homes, offices, or the many bars and restaurants who hosted viewing venues.

We organized data collected by PeopleBrowsr to see what debates-related stories people were tweeting about most, and the results display some major themes surrounding this year’s race to presidency.

As you can see, some of the more generic terms like #debate and #debate2012 were the most popularly used. However - other trending hashtags like #zing and #mittlies reveal the popular discussions that had everyone glued to this event. These highlights were collected over a 24 hour period before, during, and after the event to capture the excitement from every angle.

We can also tell that Twitter users were significantly more talkative about Romney than Obama during the Debate, which is an uptick from norm weekly Twitter mention trends showing Twitter users tend to converse more frequently about Obama. Nonetheless, it is impossible to tell whether these mentions were positive or negative, and so measuring each candidate’s popularity by sheer numbers would be a complicated and confusing task.

In other elections-related news, the number of eligible Hispanic voters reached a record 24 million this year, according to Pew Research Center. Data shows that while this number rises each year, the 2012 elections mark a substantially larger leap than years past. We took a look at this eligibility by swing states.

As the nation’s largest minority group, the Hispanic population pulls great weight come voting time. Still, only 50% chose to vote in the 2008 elections.

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About Michelle Fitzgerald

Michelle Fitzgerald is iCharts' Director of Marketing. She has over ten years of experience in high-tech start-ups and Fortune 500 companies. Michelle’s past experience includes product marketing at Zinio, Yahoo!, Los Angeles Times and She is passionate about and inspired by freak economics, food, writing, travel, languages and architectural design that bridges people and cultures.

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