Elections Fever: Swing State Trends, Voter Turnout and Controversy

T-minus 21 days to Elections Day, November 6!
Will you vote? How will you vote?

Election fever is reaching a new pitch and, like many others, iCharts continues to track milestones and highlights by-the-numbers to document the course of this year’s political story. A few themes have become stand-outs as the world debates what will define results on November 6. Below are a few we’ve been tracking at iCharts.

Swing States Twitter Trends

There are seven states we’re capturing Twitter mentions for on a weekly basis with a little help from Peoplebrowsr’s API. Curious what last week looked like? Check out trends, by state, based on Twitter candidate mentions for week ending October 13.

Colorado
Florida
Iowa
New Hampshire
Nevada
Ohio 
Virginia

Voter Turnout 

For as much buzz as the Presidential Elections get every four years, only 64.1% turned out to the polls in 2008. It was seen at the biggest turnout since 1908, with a higher-than-norm appearance from the Democratic party and lag amongst Republicans.

In 2008, the boost for the Democratic party came largely from higher-than-average turnout rates amongst the Hispanic and African-American community. In 2012, it remains to be seen if this trend will carry forward as new voter registrations for these demographics and young people have been going down in recent years.

Controversial Topics

Over coming weeks you’ll continue to see iCharts publish data points about opinions on government control (see below chart), foreign policy, job creation and healthcare.

What topics are you most focused on to make your choice on November 6? We’d love to hear from you to spark new charting projects through November.

Gendered Politics - Who’s Talking About Who?

Countless outlets - both in and out of media - are being used today to advertise and promote this year’s presidential candidates, one of the most influential being social networking. Trending likes, reposts, and retweets all weigh in on the digital discussion that’s changing the way our country does politics.

With the help of our partner sites, we’ve been tracking Twitter mentions and other trending elections-related news to find out how people are using social media to predict the turnout of this year’s presidential elections. One of the most interesting: How often males and females tweet about each candidate.

Chart: Daily Presidential Candidate Mentions by Gender on TwitterDescription: Male or Female? Who’s Dominating the Conversation by Candidate on Twitter?Tags: icharts, peoplebrowsr, kred, twitter, data, visualization, gender mentions, presidential candidates, elections, 2012, infographicAuthor: charts powered by iCharts

So far, it seems as though men are more likely to tweet about either candidate. PeopleBrowsr collected data that showed men posting more than 70,000 tweets above that which women were. Of both men and women, the name Romney was used more often than Obama by 255,199 to 217,771: a difference of 37,428 tweets.

What does this data say about the election? Are women more reluctant to discuss these candidates or less politically-inclined? And is Romney’s online popularity going to skyrocket him above the Obama campaign? Not necessarily.

The most important thing to remember about this data is that these are mentions. We can’t tell which of these tweets are positive or negative, so we can’t be sure who’s actually being favored in the online social world - quite yet, that is.

As for the delegation among genders, we know the female population are commanding contributors to social media sites. We’d simply like to hear more of what they have to say about politics.

If you haven’t already, be sure to check out our Live! Elections 2012 charts for info on swing states and more, updating weekly so you can keep track of who’s talking about who. iCharts has teamed up with PeopleBrowsr and Experian to keep our readers up-to-date with elections news and to better help you answer the question: Who will come out on top this November?

Hello, We’re Hiring at iCharts!

Intern Needed:
Marketing, with Data Journalism Emphasis

Are you a student or working professional looking for hands-on marketing experience with an emphasis on data journalism? Look no further than @iCharts.

iCharts is a start-up based in Sunnyvale, CA that provides cloud-based charting services to marketers, educators and journalists. The business is growing and we need a social media savvy marketing intern with an eye for data-driven journalism to manage, create and join online conversations specific to event marketing.

Upcoming projects? London Olympics and Elections 2012! Be part of the action this summer.

Requirements:

• Available min 10 hours/week
• Able to perform research for charting topics – general and event-specific
• Familiarity with managing and monitoring online conversations via Twitter, Facebook, LinkedIn and Slideshare
• Able to provide weekly updates
• Available virtually via Skype or G-Chat 1x/week to connect on key projects
• Experience with emerging online content curating tools like Storify, Storyful, Scoop.it, or Paper.li a plus
• FT work experience not required, but should be professional and have worked in an office setting before
• 2 years min undergraduate studies

**Preference for those with a Marketing, Communications or Journalism degree

For consideration, please email the following to jobs@icharts.net:

• Word or .pdf copy of CV/Resume
• Link to (public) online social profiles such as LinkedIn, Facebook, or Twitter
• (1-2) writing samples such as a blog or student portfolio

PLEASE NOTE: This is an UNPAID internship. Credits may be applied and work recommendations provided, but (hourly) pay not available until a min of 60 days on the job.

One thing we can promise - a fun, cutting-edge internship! We look forward to you, or someone you know, joining our team.