Elections and Technology: The Transformational Shifts of 2012

At iCharts, it’s fair to say we’re a little data obsessed. We’re particularly data obsessed as it relates to this year’s U.S. Presidential Election.

Why? Because we’re witnessing, first-hand, dramatic shifts in how voters and politicians interact with one another based on technological advances in recent years.  Entertaining or serious, it’s come a long way in four years and even farther in the last two hundred.

Campaign Tracking in the 1800s

 

 

 

 

 


 

Campaign Tracking in 2012

 

 

 

 

 


 


Mashable’s Politics Transformed
 has had some great observations about this shift, highlighting a wide array of factors, all fueled by technological advances, that are shifting political behavior.

Real-Time Communications Have Been Accelerated By…

  • Mobile platforms and increased use of such as primary or secondary news sources
  • Social networks (e.g. Twitter, Facebook) where over 30% of the world spends their time on a daily basis. An Experian-Hitwise chart on iCharts puts more emphasis on this, showing week-over-week how Social consistently leads the pack on where voters seek and share information about candidates.

We Have More Accessibility to (Decision-Driving) Data

  • InfoUSA, Acxiom, Votizen and more are defining how User Data is collected to improve voter targeting via email, social, display media and search channels.
  • Candidate Data is also more rapidly collected and shared, be it poll stats, funding-raising information, or an analysis of how xyz candidate is marketing themselves on the web.

Visual Social Marketing Is the New Form of Communication

  • We touched on this topic a few weeks ago, but worth noting again that visualization tools are changing the way we share information. The explosion of cloud-based interactive, design and data-rich visualizations are proof that how-we-consume-content has changed forever.  Marketers and political candidates alike must face the reality that technology has sped up the frequency and format in how we engage with news, creating an insatiable appetite for uber visual, bite-size news stories versus long-form, text-centric articles.

Which elements do you believe will define which candidate wins on Election Day?