(Chart) Content Marketing - An Essential Ingredient for Next Gen Media & Marketing

At iCharts we often get questions from inside and outside about our value proposition. Truth be told, our story (our value prop) has evolved over the years and while our core strengths haven’t changed…the why and when you use iCharts has shifted with an ever-changing media industry.

So how’s that?

1 - iCharts’ core strength is data processing and publishing. Built by BI and SaaS experts, our charting application was first-in-market as a cloud-based solution for publishing data from Excel, Google Spreadsheets, Data API Connectors and manual data entry tables. All of this enabled users to publish data-driven information in near real time on the web, bridging gaps that had previously existed between data sources and everyday consumers.

2 - The hidden gem at iCharts has been real-time data distribution with SEO-enriched chart templates, enabling end-users to increase their audience reach by 4x. comScore, IDC and MarketWatch have stumbled upon this and now publish hundreds of press releases per year with embeddable iCharts to help bring news stories to life, while also having the flexibility to update and refresh the charts on the fly as needed..

3 - The emerging value prop is the role that (chart) content plays in extending a user’s brand under the larger umbrella of great, visual Marketing. Brands on iCharts now (visually) attract extended audiences who seek data-rich stories about the world around them, in bite-size formats that are easy to read and share online. The end output? Multiple touch points between end-users and audiences: their website/blog, various community or industry chart re-embeds, social shares, and now iCharts’ ChartChannel community.


#3 (content) is the future of media
and marketing and includes a wide range of essential, visual formats that accelerate Marketing efforts:

  • Interactive Charts
  • Infographics
  • Video
  • Photos, such as what you’d see on Pinterest or Instagram

The upside for all involved in the online publishing ecosystem? The ability to share information faster and in ways that inform and engage.

How will you join the rank the ranks of publishers, marketers and individuals who use chart content to distribute data-rich stories? Learn about iCharts or contact us for more information.

iCharts Launches Publish-to-ChartChannel For Subscribers, Releasing Over 16,000 Charts

Publishing and sharing publicly just got a little easier for iCharts users. How?

iCharts users can now showcase their charting masterpieces with the world using a publish-to-ChartChannel feature (see below in-Product share/publish screenshot) and is available to all subscribers with public charts. Given this new feature, public charts on iCharts now total 16,000 and growing daily with data-driven stories spanning Business, the Economy, Lifestyle, Entertainment and more.

To read the full press release, visit here.

To learn more about how this impacts new and existing iCharts users, visit one of these FAQ links (General | Advanced), our User Guide, or Contact Us directly.

 

Elections and Technology: The Transformational Shifts of 2012

At iCharts, it’s fair to say we’re a little data obsessed. We’re particularly data obsessed as it relates to this year’s U.S. Presidential Election.

Why? Because we’re witnessing, first-hand, dramatic shifts in how voters and politicians interact with one another based on technological advances in recent years.  Entertaining or serious, it’s come a long way in four years and even farther in the last two hundred.

Campaign Tracking in the 1800s

 

 

 

 

 


 

Campaign Tracking in 2012

 

 

 

 

 


 


Mashable’s Politics Transformed
 has had some great observations about this shift, highlighting a wide array of factors, all fueled by technological advances, that are shifting political behavior.

Real-Time Communications Have Been Accelerated By…

  • Mobile platforms and increased use of such as primary or secondary news sources
  • Social networks (e.g. Twitter, Facebook) where over 30% of the world spends their time on a daily basis. An Experian-Hitwise chart on iCharts puts more emphasis on this, showing week-over-week how Social consistently leads the pack on where voters seek and share information about candidates.

We Have More Accessibility to (Decision-Driving) Data

  • InfoUSA, Acxiom, Votizen and more are defining how User Data is collected to improve voter targeting via email, social, display media and search channels.
  • Candidate Data is also more rapidly collected and shared, be it poll stats, funding-raising information, or an analysis of how xyz candidate is marketing themselves on the web.

Visual Social Marketing Is the New Form of Communication

  • We touched on this topic a few weeks ago, but worth noting again that visualization tools are changing the way we share information. The explosion of cloud-based interactive, design and data-rich visualizations are proof that how-we-consume-content has changed forever.  Marketers and political candidates alike must face the reality that technology has sped up the frequency and format in how we engage with news, creating an insatiable appetite for uber visual, bite-size news stories versus long-form, text-centric articles.

Which elements do you believe will define which candidate wins on Election Day?