Why, When to Chart


Charts are either loved or hated.  Loved…for their ability to capture and create stand-alone stories. Hated… for the complexity and time and it takes to move from data collection > story creation > distribution. iCharts is here to help.

Why Chart?

Charts aren’t just a quick way to share dense information; they are images that convey a bigger storyline, a 101 for captivating communications. As Peter Guber argues, “Humans simply aren’t moved to action by ‘data dumps,’ dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with ‘Once upon a time…’ “.

When to Chart?

The Obvious
When you have data to drive a story.

The (Less) Obvious
When you have small or big datasets (e.g. top 10 lists vs. aggregated survey results of a recent poll) to share on social networks. Both use cases, regardless of data depth, have valuable factoid pass-along power when combined with strong visualizations.

The Upside?
Short-term, additive audience reach. Long-term, charts tweeted or shared in a social context get indexed on search engines Get your charting on!

Want to become a data partner to share your stories for FREE? Please contact us.

The Next Gen of Data Discovery, In-Chart

The (Data) Story Told by You. Interpreted by the World.

Charts used to lead us down a pathway to a single data story. But we are now in a time where we expect more from everything we consume. We want to customize. We want to discover. And not only in ways that define what we listen to or what we buy, but in how we also look at data. Data now needs to deliver dynamic ways of synthesizing information. iCharts frees data from singular points of view and empowers viewers to draw meaningful insights.

Take this standard chart below. At first glance you see that the tertiary programs most popularly undertaken across a majority of OECD countries are in the social sciences, business and law fields. But click on the colored circles in the legend to also compare and contrast fields across countries.

What else have you drawn about these education choices? What do you suspect is driving clear wins in specific countries? What does it imply about how the global economy exchanges goods and services today and in the future as students become full participants in their local economies?

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Cool, right? We’re only scratching the surface! What about being able to analyze across segments or drill down to more specific groups or circumstances?

PowerCharts are iCharts synced to survey data with filters that allow more complex and customized cuts within data. For example, how far can you dig into the Supermarket Impression Breakdown? Click on the yellow filters to slice and dice across age, gender, education, marital status, region and quarter. How do supermaket brands perform across demographics in preceding quarters?

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Share your data story. Let the world discover more within your data. Get started now with an iCharts free trial account.

Playing the Game: Data Collection, Visualization and Social Sharing

Big data, small data. It’s easy to get lost in the shuffle. And everyday iCharts wrestles through what the larger industry is facing – an identity crisis with data.

The most prolific challenges lie in…

  1. Data collection that delivers against specific business goals
  2. Data management to absorb old and new frontiers (e.g. Open Graph, Advertising Analytics) in a meaningful, action-oriented approach
  3. Data visualization (a.k.a. charts) and socializing at the speed of light to provide turnkey, shareable decision logic for larger business problems like how/when iterate a product and visual masterpieces for bloggers and stand-alone market researchers

At iCharts, we believe that solving these challenges start with a few key ingredients. (Note: iCharts is focused on #3)
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