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Women Drive Internet Activities, Comscore Findings Reveal

A recent report from comScore, Inc. showed that women are driving most of the activity on the Web, across the globe.

Women spend more time online, collectively with email, social networking and IM (instant message) than men. They make up just about 50% of the U.S. population, but spend 58% of the total money online at pure-play Internet retailers. For major retailers like Wal-Mart and Best Buy, women are spending twice as much as men online (67% to 33%).

The comScore study found that women have some interests online that you wouldn’t necessarily expect. For example, they display an equal interest to men in online gambling. And their interest is skyrocketing with respect to online games (particularly amongst women 35 and older.)

Businesses have known for a long time that in order to tap the financial resources of families, you need to target the women. That holds true online as well.

Nielsen Reveals That Americans Spend More and More Time on Social Networking Sites

According to Nielsen, Americans are now spending 43% more time (than a year ago) on social networking sites, for a total of 22.7% of their online time.

The amount of time spent on email dropped 28%. Analysis has described this drop as a shift from email to social networking sites, namely Facebook.

Facebook Poses a Threat to Google

In the world of search, Google still dominates with 71.65% market share in the United States in a 4 week period ending June 26, 2010. Facebook Links, however, is changing the way people move through the internet.