A recent report from comScore, Inc. showed that women are driving most of the activity on the Web, across the globe.
Women spend more time online, collectively with email, social networking and IM (instant message) than men. They make up just about 50% of the U.S. population, but spend 58% of the total money online at pure-play Internet retailers. For major retailers like Wal-Mart and Best Buy, women are spending twice as much as men online (67% to 33%).
The comScore study found that women have some interests online that you wouldn’t necessarily expect. For example, they display an equal interest to men in online gambling. And their interest is skyrocketing with respect to online games (particularly amongst women 35 and older.)
Businesses have known for a long time that in order to tap the financial resources of families, you need to target the women. That holds true online as well.