The major reasons for following political candidates or groups on Twitter or social networking sites were enumerated by a report released by the Pew Internet & American Life Project. According to the report’s findings, users feel more personally connected to the candidates or groups that they follow (36%). They also use Twitter and social networking sites to find out about political news before others (22%) or because they feel that information is more reliable than what they get from traditional news organizations (21%).
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The report on the use of social media for political engagement by the Pew Internet & American Life Project evaluated the political interaction-activities Twitter and social networking site users performed during the 2010 elections:
9% of Twitter users, as opposed to 13% of social network users, used Twitter to post political content.
16% of Twitter users used Twitter to acquire candidate or campaign information. 14% of social networking site users, on the other hand, used them for this same function.
11% of social networking site users and Twitter users used their respective social web-utilities to follow or friend a candidate.
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The Pew Internet & American Life Project released a report today on the use of social networking sites and Twitter for political participation in the 2010 campaign. Their report revealed that Democratic and Republican voters use social networking sites at rates on par with one another (58% and 54%, respectively). For purposes of political engagement, 40% of Republican voters and 38% of Democratic users used these sites to get politically involved, whereas only 29% of non-voters did so in the 2010 November elections.
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