Nielsen recently did a survey about people’s expected buying habits on smartphones. When someone already owns an iPad and an iPhone, they’re 91% likely to buy another iPhone.
Perhaps the most surprising news out of the study is the fact that there are people who own iPads but don’t own iPhones. The iPad has already reached many non-first adopters, and beyond Apple fans that buy everything the company produces.
The addiction that many of us feel with respect to Apple products is clear in the chart above. Once you’ve owned an Apple product and been exposed to the iOS, you’re more likely to purchase more products from the company. iPad owners are 51% likely to buy an iPhone (if they’ve never previously owned one.) And 85% of iPhone owners will make sure their next smartphone is an iPhone as well. That’s a leading statistic, showing great repeat customer buying habits.